About Bill Hartzer

The Easter Bunny has officially been kicked out of PRWeb, the popular press release web site. According to Standing Dog’s latest blog post, the Easter Bunny could not be included in a recent press release due to the fact that the Easter Bunny is “parodic”.

The popular press release distribution service recently contacted Standing Dog Interactive in regards to a pending press release that dealt with an Easter brunch. Writers at the Dallas-based interactive marketing agency were shocked to learn that the Easter Bunny was deemed “parodic” and could not be mentioned in an introduction, tongue-in-cheek be damned.

If you have a social media team at your company, or you have someone who is handling the social media accounts for your brand and your business, then you probably should have a plan for social media crisis management. If there is an issue that comes up all of a sudden that must be addressed, do you have a plan in place to handle it?

Search Engine Optimization (SEO) – is technically defined as making your website more relevant to what a someone is searching for at a search engine–so your website will show up in the search engine results pages. Showing up will increase the traffic to your website and your company’s overall online visibility. Even though it has a very simple definition, SEO has a very negative connotation to many people.