Facebook Timeline for Pages

Timeline for Pages on Facebook does not provide admins the ability to set a default landing tab. Here’s why we think that is a great thing.

Facebook lately revealed Timeline for Pages, and subsequently eliminated the Facebook default landing tab. You can no lengthier set a default landing tab. Whilst numerous individuals who admin Facebook company pages are shocked by this move, or maybe even baffled, let’s discuss why this is really a great move by Facebook, rather than this kind of a poor thing.

While you recall, prior to the introduction of Facebook’s Timeline for Pages function, Facebook company page administrators had been in a position to choose whether or not they needed Facebook users to land on the page’s Facebook wall or certainly one of its numerous customized tabs. Many brands, for a lot of years, relied on the default-tab feature to push non-fans to a Fangate or welcome tab that encouraged them to click the Facebook Like button in order to achieve entry towards the Facebook business web page and its fan-only content.

Previously, prior to Timeline for Pages was place into action, Facebook business administrators could select which tab was shown as the default. And it could differ depending on which content material they needed the user to see when they first went to the Facebook business web page.

When Timeline for Pages was revealed, that all altered. Now there’s no Landing Tab default.

Now, like a Facebook company page administrator, just because you can’t set a contest or other customized app because the default tab does not mean you cannot immediate each Facebook fans and non Facebook fans to that tab through an ad or a Facebook icon in your web site. Or perhaps a newsletter. Every Facebook app will still have its personal own distinctive app URL. If you want your Facebook users to land on the contest or another customized app, create the app and make use of the app’s link, not the link to the web page, for your advertisements. Embed the app’s link within the Facebook icon in your website and in newsletters.

There may be some confusion and additional work in order to create changes for your Facebook company web page in order for Facebook Timeline for Pages to convert well. But over the long run, I do think that this was a needed change. What do you think?