On my main blog, I wrote an article about how it’s really important to perform an SEO audit of your website on a regular basis. I came up with 8 reasons why you should perform an SEO audit. If it’s only the lost traffic that you recover from 404 errors or other small issues that you can fix on your site that bring more traffic and visitors, it is worth it.
We perform regular oil changes on our cars, right? Well, think of an SEO Audit as an oil change. Get that bad dirty oil out of your car, and it will run smoother and perform better.