Backlinks are actually a major component of what search engines like to see in a website. If the ranking algorithm considers a site to be relevant to its goal of providing quality content then it will consider the backlinks that it has.
It is important to have unique backlinks. What this means is that it should be something that only one other company owns the rights to. For example, if you own the rights to a keyword, you may be able to use that keyword as a keyword and drive lots of traffic to your site with very little effort.
The main idea is that if someone uses a company’s backlinks as their way to get to your site then it should be one of the first things they see. For SEO purposes this can mean a lot.
Another thing to consider when building your site is how much time and effort you put into SEO. Because of this there is no point putting in all that work and have the backlinks taken a backseat.
What a site does is look for backlinks to it from other sites. This is very important since it shows that the site is relevant to the area in which it is placed and also shows that the site owner cares about how the site looks and functions.
Remember that not all backlinks are equal in terms of SEO. You want to make sure that the sites you get the backlinks from are from sites that are relevant to your site and also sites that share the same niche.
The last thing to keep in mind is that you can use the backlinks that you get on your site as an opportunity to improve your rankings. With SEO, it is important to always strive to make your site look and function better in all areas.