Every SEO campaign is different and Google penalties are a way of life in SEO. No one likes getting penalties, no matter what the campaign is for. Fortunately, there are things you can do to help get past the penalty if the penalty is from Google.
The first thing to remember is that you do not need to take down the Google Penalty. That’s what we call it in SEO lingo, the penalty for failing to meet their requirements for a site. You need to simply take it down as soon as you see it. This is a big part of their rules, so make sure you know these rules as it will be very important when you can explain them to your clients.
Another thing to remember when getting past the penalty is to try to keep the copy on your site similar to that of a site that does not have a penalty. The reason they don’t want to have a copy that looks like a penalty is because they want sites that can be duplicated. When you have duplicate sites, Google will punish you for it.
In terms of tactics for handling a Google penalty you will find a ton of techniques to get you out of it. You can try anything like using a contact form on your site, writing a two-sentence article or even using a free online copy. These are the basics of how to handle the penalty but if you get really serious about your search engine optimization you can find many other techniques to help you get past it.
One of the tricks that you can use is to ask yourself if your site has changed too much in a short period of time. It could be that you have done a little too much to change or add content to your site. If this is the case you should make sure to put back as much content as possible and always write your copy around Google’s guidelines.
Google uses robots, called robots spiders to analyze sites. If your site changes too much or it looks different than you had originally planned, you may find that the penalty has been applied. You can work with that by keeping your site in line with their search engine rules and make sure your content stays fresh. This is a very common problem that many people have and it is easy to fix.
There are also ways to get past this if you just want to maintain your current content on your site. The truth is that if you are just trying to maintain the content on your site then there is little point in trying to fix the penalty. A much better tactic is to make sure that you get it done before it hits your site.
If you do find out that your site has a penalty from Google, then make sure you don’t make any changes to your site and wait until after the penalty has passed. A good rule of thumb is to wait until all penalties have passed, no matter what you are doing. This is the best way to keep your business afloat and out of trouble with Google.