Frankie DeSoto, an Search engine optimization specialist at Standing Dog, has been writing about search engine optimization. His newest blog post is about effective meta descriptions and how it is important to create an efficient meta description tag for every page of your web site.
There are several guidelines of thumb when it comes to writing meta description tags. Maintain in mind 1st and foremost that the meta description tag can and can be used as a part of your actual search engine result listing. So, it is important to write this nicely to ensure that the customers are enticed to click around the actual search result listing and visit your website. Listed here are a couple of other important meta description tag pointers:
Probably the most important task from the meta description would be to inform the searcher of what they’ll find when they visit your site. They’re short snippets of text that incorporate keywords and ultimately perform as the advertising copy that influences the searcher to click. The descriptions should make use of target keywords in an intelligent and natural way. Very similar to with title tags, you don’t want to create sentences that don’t make sense just to function inside your keyword phrases.
A general guideline would be to maintain your meta descriptions between 155-175 characters, with spaces. This really is how many characters the search engines will generally show inside the search results. Any longer and also you risk seeing them shortened within the search results. It’s vital to work your keyword phrase into the beginning from the description to make sure it will be displayed. I’d recommend which includes your phrase within the first 120 characters if possible.