The phrase hotel reflagging signifies that a hotel has changed its name–and initially was beneath a particular brand (for instance Marriott, Hilton, Hyatt, and so on.) and now includes a new name. It features a new flag. There can be numerous measures that have to be taken when the owner with the hotel home does a hotel reflagging. Not just do the hotel’s towels, literature, and signage must be replace, the internet site’s URL must adjust, too. And, actually, the flag around the flag pole outdoors the hotel must be changed.
This basically signifies that the hotel undergoes a name alter. One example is, the Gaylord hotel brand was not too long ago bought by Marriott. So, one example is, the Gaylord Texan Resort & Convention Center moved their net site URL to a brand new URL, which is now on Marriott.com. This is just one with the actions (updating the internet site URL) that must be done when a hotel undergoes a reflag.
One with the interesting–yet challenging tasks that Standing Dog gets to work on is hotel reflagging. And I have to admit, although it is challenging, we do it very nicely. When a hotel is rebranded with a brand new name, hotel reflagging, done properly, is critical to the new hotel’s success. Although the hotel may have been physically located at the same location in the same building for many years, it’s critical that the new hotel reflagging be done properly.
It features a new flag. You can find plenty of measures that have to be taken when the owner with the hotel house does a hotel reflagging. Not merely do the hotel’s towels, literature, and signage have to be replace, the net site’s URL must alter, at the same time. And, actually, the flag around the flag pole outdoors the hotel must be changed.
When a hotel does hotel reflagging, one can find obstacles. And when it comes to even the smaller details like the hotel’s internet site, it’s a huge task, too. All from the local listings around the internet, just like the site’s Google listing, must be updated. Net links must be updated. Internet sites have to be updated. And when it comes to even the smaller details like the hotel’s net site, it’s a huge task, also. The links from other internet sites pointing to the former hotel’s net site have to be update. It’s sometimes a huge task to contact all the other internet sites pointing to the old net site and get the links changed.
When a hotel does reflagging, in a perfect world, when a hotel reflags, the old brand would post an announcement that the hotel is now Brand X and redirect users to the new hotel website. But that rarely happens because, in part, different people own different domain names and other internet assets. And sometimes small details for instance domain name ownership is not transferred when the new owner takes over the hotel.
Rob Phillips from Standing Dog, has written a great blog post about hotel reflagging and everything that must be done. We all want to make sure a hotel’s reflag is done properly, and that it runs smoothly.