Social Media ROI: Not a Number

Simply because social media is so new and such a brand new industry, I have to admit that sometimes I personally do not think that I fully understand social media ROI. I mean, I comprehend the idea: that we all want ROI from our social media efforts. But can we truly sit down and appear at the numbers and say for certain that there’s an real number of dollar figure behind your real return on investment (ROI) in your social media efforts?

Certain, for particular kinds of on-line advertising, particularly for PPC (pay per click) like on Google AdWords or on MSN AdCenter, there’s a direct price: you are able to spend $1000 in PPC marketing, search engine marketing, and get $10,000 in revenue in your website. And you can see that directly in your website statistics, like on GOogle Analytics. But with regards to social media marketing, it is a lot different. There’s no actual quantity behind or associated with social media ROI. While you are able to put numbers behind impressions, numbers of visitors for your web site, impressions, views of an ad, or maybe even subscribers or the number of people who “like” your page or Google +1 or bookmark your page, it is not very simple to place a dollar figure on social media ROI: creating your brand and making sure your company has pleased customers, which should be the main concentrate of your social media marketing efforts.

I as soon as was operating on a social media marketing account where I tweeted about a brand new provide or “deal” that a company (a client of mine) had just started. I can honestly say that this provide brought in more than 1 million dollars in sales for my client: just from 1 simple tweet on Twitter. The offer was related to real estate and promoting land: and the person who saw the tweet was a large investor. Once they saw the tweet, they went to my client’s website and began the revenue process which ultimately ended in more than a million dollars in sales for my client. We could technically say that there was a huge dollar figure related with social media ROI for this marketing campaign for my client. But I this really is not the normal situation. It’s about connecting with your clients and possible clients: and letting them know about your business.

so, when it comes to social media marketing and, more particularly, your social media ROI for the marketing efforts, let us not get all bogged down talking about numbers and whether or not spending X quantity of dollars on a social media marketing campaign is going to bring in a huge return on your investment. Let’s speak concerning the longer term, the overall benefit you and your business is going to have by using social media marketing as an efficient type of advertising online. There is no quantity related with social media ROI.