Google Announces Impression Share Metrics for Ad Groups

On January 30th, 2012, Google will begin rolling out Impression Share Metrics in the Ad Group degree in Google AdWords. If you’re acquainted with Google AdWords, Google’s pay per click (PPC) plan, and also you use it each day, you then understand that this really is going to be a really welcome new feature.

Google has announced that the Impression Share Metrics are likely to be accessible at the Ad Group Level in Google AdWords.

So, what is Impression Share?
Impression share will be the percentage of impressions you received divided by the estimated number of impressions you were eligible to receive. Eligibility is based on your current ads’ targeting settings, approval statuses, bids, and Quality Scores.

A simple way to understand the worth of impression share is to consider the on-line marketing landscape as a scrumptious pie. You and your rivals are each attempting to nab the biggest slice of that pie. By tracking your impression share metrics, you’re retaining tabs on the size of your slice compared to the remainder of the pie, which is becoming divided up and eaten by your competitors.

Listed here are some explanations from the new impression share metrics, and also the three new columns which will be additional starting on January 30th, 2012:

Impression Share
Lost Impression Share by Rank
Exact Match Impression Share

Impression share is the percentage of impressions received divided by the estimated number of impressions eligible to get.

Lost impression share by rank is the percentage of impressions lost because of ad rank. However, the percentage will not be shown in case your campaign is at or close to your set every day budget.

Exact match impression share is the percentage of impressions received for searches that exactly matched keyword divided from the estimated number of exact match impressions eligible to receive.

Right now, the impression share metrics are accessible at the campaign level only. But, this is going to be extremely useful for search engine marketers, particularly simply because it’s at the Ad Group level. According to Google, These modifications will start to roll out to all advertisers globally on January 30, 2012, so look out for them in your account quickly. Once these modifications are reside, you will have the ability to discover more comprehensive info within the AdWords Help Center.